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1. Executive Summary
Nothing Down is a modern online agency offering affordable and professional website design, SEO services, and website maintenance through flexible subscription plans or one-time projects.
Our mission is to help startups, small businesses, and local stores build their digital presence without large upfront costs.
2. Vision & Mission
- Vision: To become the most trusted and affordable web agency for small businesses in India.
- Mission: Deliver high-quality websites, SEO, and maintenance services at accessible prices for growing businesses.
3. Services Offered
✅ Website Development (WordPress, HTML, Shopify)
✅ SEO Optimization (on-page SEO, local SEO)
✅ Website Maintenance (updates, backups, small changes)
✅ Logo and Branding Design (optional)
✅ Social Media Setup (Facebook, Instagram page setup)
4. Business Model
Subscription Plans:
- ₹4,999/month — Website + SEO + Maintenance
- ₹6,999/month — Website + SEO + Maintenance + Monthly Graphic Designs
One-Time Projects:
- Basic Website: ₹7,999 to ₹14,999 (depending on features)
- SEO Setup Only: ₹3,999
- Website Maintenance Only: ₹2,499/month
5. Target Audience
- Local small businesses (cafes, shops, clinics, gyms, coaching centers)
- Freelancers and personal brands
- Startups and new companies
- NGOs and small organizations
6. Marketing Plan
Online Marketing:
- Regular Instagram, Facebook, LinkedIn posting (tips, works, testimonials)
- Paid ads (₹1,000–₹3,000 per month) targeted at local businesses
- Blog posts on website (e.g., “Why your business needs a website in 2025”)
Offline Marketing:
- Directly visiting local shops and businesses
- WhatsApp Marketing to contacts
- Networking events and meetups
7. Operations Plan
- Website building in WordPress, Elementor (fast delivery)
- SEO using free tools (Google Search Console, Ubersuggest, Yoast)
- Simple CRM like Google Sheets for managing clients
- Free design tools (Canva) for basic graphic work
8. Financial Plan
Investment Required:
- Domain + Hosting: ₹2,500/year
- Canva Pro Subscription (optional): ₹500/month
- Paid Ads: ₹1,500/month (initial)
- Software Tools: Free/Low-cost
Revenue Target:
- First 3 months: 5 clients (₹25,000–₹35,000 total)
- 6 months: 15–20 recurring clients (₹80,000–₹1 lakh/month)
9. Growth Plan
- Expand service offering (landing pages, e-commerce sites, custom development)
- Hire 1–2 freelance web designers after 10–15 regular clients
- Build a bigger content marketing funnel (YouTube videos, blog articles, SEO)
10. Branding and Identity
- Professional logo, color theme, and website
- Clear tagline: “Empowering Small Businesses Online — Nothing Down”
- Consistent brand voice: friendly, supportive, professional
🎯 Short Action Plan (for next 30 Days)
| Task | Timeline |
|---|---|
| Build and finalize Nothing Down website | 5 days |
| Create 3–5 sample projects for portfolio | 7 days |
| Design a subscription plan page | 2 days |
| Start daily Instagram and Facebook posting | Immediate |
| Create first paid Instagram ad (target local) | After 10 days |
| Message 100 businesses on WhatsApp/DM | Over 2 weeks |
✨ Final Words
Remember:
Starting slow is normal. Most businesses grow from “no clients” to “many clients” only after 3–6 months of consistent action.
Focus every day on building trust, showing your work, and networking.
👉 “Visibility creates opportunity.”